A first-time author, David C. Tice is Principal of TiceVision LLC, a media research consultancy, and publishes a blog about media trends and research at TiceVision.com.
For a quarter of a century, David has overseen the design, implementation, and analyses of television and media research projects for many well-known television networks, media companies, industry associations, sports leagues, and media agencies. A thought leader in research around media adoption and use, his work has been recognized numerous times through industry awards, selection to present at industry conferences, and mentions in industry press.
David’s research has given him a unique vantage point for observing the emergence of new television/media technologies and services in the home, their impact on the ownership and use of existing television devices, their marketing potential, and consumers’ evolving perceptions of television.
Prior to opening his consulting practice, David worked for GfK (a top-10 global research company), as well as GfK predecessor companies Knowledge Networks (KN) and Statistical Research, Inc. (SRI). Prior to media research, he had a 10-year career in aerospace engineering.
David received a Bachelor of Science in Aerospace Engineering from the University of Southern California and a Master of Business Administration in Strategic Management from the Rutgers University Graduate School of Management.
Currently a resident of Scotch Plains, NJ, where he has lived for more than twenty years, he shares a home with his wife Melissa, son Philip, and three cats. David was born in Canada but grew up mostly in New Jersey, where he acquired his abiding love for television. He has also lived in Los Angeles and in Newport News, VA.