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About David Tice

Since 1994,  I have overseen the design, implementation, and analyses of syndicated and custom media research projects for GfK (2012-2017), Knowledge Networks (2001-2011), and Statistical Research, Inc. (SRI) (1994-2001).

Research topics have included media technology, Internet and mobile use, and many aspects of media content and advertising, including sports, entertainment, and news. My clients include many well-known television networks, sports leagues, and media industry associations.

From 1995 to 2017, I designed and directed The Home Technology Monitor™ – a benchmark measure of media equipment and services in the home. This research series gave me a unique vantage point to observe the emergence over the past 20 years of new digital technologies in the home, consumers’ perceptions of these new technologies, and their marketing/advertising potential.

I have frequently presented research findings at research conferences and have been called upon by major media outlets and trade journals – including The New York Times, The Los Angeles Times, The Wall Street Journal, The SportsBusiness Journal, TV Week, Broadcasting & Cable, MultiChannel News, MediaPost, MSNBC, CNBC, and CBS Radio – to provide comments and background for news articles and features.

In 2009, I received the first place award in the CTAM Research Case Study Awards (with NBC) for research associated with the 2008 Olympics. Other honors include being a finalist (with the CRE) for the 2015 IIR Media Conference Case Study Award, and, in 2007 I was a CTAM Research Case Study Award finalist (with Fox Sports Net) for research around the value of viewing of home sports teams on regional sports networks.

I am a member of Market Research Council and the Television Academy (ATAS).

My experience and specialties include: commentary, analysis, media research, television research, sports research, advertising research, sponsorship research, technology research, questionnaire design, research analysis.