Co-viewing was the topic of a Disney-ABC TV study presentation at the 2018 Media Insights and Engagement Conference. According to the Disney-ABC study, viewing dynamics change when there is co-viewing – there is more live viewing and more viewing on larger screens. Perhaps the most notable finding in the presentation was the concept of “convergent” viewing.
Click on this link to see my notes and thoughts on this presentation via one of my guest blog posts for the conference – Co-opting Co-viewing
Other MIE conference posts
Please note these posts were originally to be posted during the MIE conference itself but are being published on delay by the conference organizers. Other of my guest blog posts from this year’s conference include…
- Exploring the Viewer Data Value Exchange
- Stretching Viewers and the Conundrum of Reboots
- Ad Experiments in Musical Sing for NBC
- Will Control of Data Control the Future of Media?
- Making Peak TV Peakier
David Tice is the principal of TiceVision LLC, a media research consultancy.
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