At the 2018 Media Insights and Engagement Conference, Turner Networks shared some interesting research into consumers’ attitudes towards viewer data value and how consumers can be empowered to share their data in a relationship with a network. The two main areas covered by Turner in their talk were curation and serendipity.
Click on this link to see my thoughts on this presentation via one of my guest blog posts for the conference – Exploring the Viewer Data Value Exchange
Other of my conference posts
Please note these posts were originally to be posted during the conference itself but are being published on delay by the conference organizers. Other of my guest blog posts from this year’s conference include…
- Stretching Viewers and the Conundrum of Reboots
- Ad Experiments in Musical Sing for NBC
- Will Control of Data Control the Future of Media?
- Making Peak TV Peakier
David Tice is the principal of TiceVision LLC, a media research consultancy.
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