Early reviews of The Genius Box have been very positive.
It’s “the definitive textbook on the television medium and the business of television” – former head of research of a leading TV network.
An “amazing job of wrangling a lot of non-linear issues into a narrative” – senior media and advertising researcher.
“David C. Tice demonstrates his vast knowledge about the television industry from many perspectives in The Genius Box: How the ‘Idiot Box’ Got Smart & Is Changing the Television Business. It is clear that he has a great deal of expertise on the subject, especially in the area of market research within the television field. His book examines the field through many perspectives: audience, content providers, advertisers, researchers, manufacturers, and governmental. It is clearly a very well researched book and brings a great deal of information especially to professionals in the field.” See full review here