Reviews of The Genius Box have been very positive —
It’s “the definitive textbook on the television medium and the business of television” – former head of research of a leading TV network.
An “amazing job of wrangling a lot of non-linear issues into a narrative” – senior media and advertising researcher.
“Tice does a great job of walking through each pillar of TVs value chain and providing a nice overview of the current landscape. This should be mandatory reading for all Media degrees… It’s also mandatory reading for anyone in the industry – particularly since they often know a lot about their own silo but not enough about other constituents” – renowned expert in television/video advertising research
“David C. Tice demonstrates his vast knowledge about the television industry from many perspectives in The Genius Box: How the ‘Idiot Box’ Got Smart & Is Changing the Television Business… His book examines the field through many perspectives: audience, content providers, advertisers, researchers, manufacturers, and governmental. It is clearly a very well researched book and brings a great deal of information especially to professionals in the field.” Readers’ Favorite See full review here