In the Industry State of the Union session at the 2018 Media Insights and Engagement Conference, panelists were asked to share with the audience one takeaway from the current circumstances of the industry.
Click on this link to see my summaries of the takeaways along with some commentary, via one of my guest blog posts for the conference – Reflections on The Media Insights State of the Union
Other MIE conference posts
Please note these posts were originally to be posted during the MIE conference itself but are being published on delay by the conference organizers. Other of my guest blog posts from this year’s conference include…
- Co-opting Co-viewing
- Exploring the Viewer Data Value Exchange
- Stretching Viewers and the Conundrum of Reboots
- Ad Experiments in Musical Sing for NBC
- Will Control of Data Control the Future of Media?
- Making Peak TV Peakier
David Tice is the principal of TiceVision LLC, a media research consultancy.
Get notifications of new posts – sign up at right or at bottom of this page.
