A quick follow-up on a recent post that discussed a proposed veterans’ boycott of the NFL over Veteran’s Day weekend…
Although I don’t have direct access to Nielsen ratings, the New York Post published an article that indicated that Week 10 (Veteran’s Day weekend) NFL audiences maintained the same level as Week 9. Thus it seems the grass-roots effort to hit the NFL and its sponsors where it most hurts fell short of a first down, much less a touchdown.
David Tice is the principal of TiceVision LLC, a media research consultancy.
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