At the 2018 Media Insights and Engagement Conference, Grant McCracken discussed the imperative for the TV/premium business to help “stretch” viewers from “old TV” to “new TV.” Not to necessarily move them all into “new TV,” but to find the “missing” middle ground which appeals to enthusiasts of both ends of that spectrum. And how does this fit in with the current spate of TV reboots?
Click on this link to see my notes on his presentation via another one of my guest blog posts for this year’s conference – Stretching Viewers and the Conundrum of Reboots
Other of my conference posts
Please note these posts were originally to be posted during the conference itself but are being published on delay by the conference organizers. Other of my guest blog posts from this year’s conference include Ad Experiments in Musical Sing for NBC , Will Control of Data Control the Future of Media? , and Making Peak TV Peakier .
David Tice is the principal of TiceVision LLC, a media research consultancy.
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