As guest-blogger for the 2019 Media Insights & Engagement Conference (staged by knect365), I am putting some of the overarching themes I heard at the conference in perspective. I discuss about what was said at the conference about Gen Z, the rising group of young adults, in my second post-conference piece.
“A number of presentations at the 2019 Media Insights & Engagement Conference talked about the newest generation for us to worry about: Gen Z. Presentations or keynotes touching on Gen Z were given by Viacom, Freeform, ABC, TiVo, BBC America, and Zebra Intelligence/Ipsy…”
Read the rest of the post at the knect365 website here.
The MIE conference was held in Los Angeles between January 29-31. Details about the conference can be found here.
David Tice is the principal of TiceVision LLC, a media research consultancy.
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