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November’s candidate for silly statement

Philo announced its skinny bundle including networks from A+E, Discovery, Scripps and Viacom. Philo also announced that a social media element is in the works for 2018, about which it was quoted in today’s Cynopsis as saying this would make watching TV “a shared social experience for the first time,” a statement which may win November’s silly hype statement of the month.

TV started out as a shared social experience, and never has stopped being so.

1950s family watching TV

1950s. Courtesy NRCTV


1960s crowd watching moon landing

1960s. Courtesy Melbourne Herald Sun






1970s family watching TV

1970s. Courtesy The Forever Years

1990s office reacting to OJ Simpson verdict

1990s. Courtesy Quad Cities Times







bar watching James Come testimony

2010s. Courtesy Toronto Star





Now, obviously I understand the Philo quote is meant to mean today’s social media, but it’s not the first time a new media platform has seemed somewhat oblivious to how people watch, and have watched, television.

Other examples of contemporary services claiming old behavior include bingeing (alternative origins by things like Twilight Zone marathons on broadcast stations or cable networks, or by watching a week of soap operas on a VCR), and ad skipping by DVR (ad skipping was invented by the first guy to leave the room to use the bathroom during a commercial break).

David Tice is the principal of TiceVision LLC, a media research consultancy.
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