My third post as a guest-blogger for the 2019 edition of the Media Insights & Engagement Conference (which is put on by knect365) asks if the recent flurry of AVOD news shows a new phase of SVOD.
“Hot on the heels of Nielsen’s announcement that its Total Ad Ratings product now includes OTT and mobile viewing comes NBC Universal’s announcement that it will be launching a new ad-supported OTT (AVOD) service in 2020. Other reports cover entry into the AVOD market of Amazon’s IMDb Freedive and Sinclair Broadcasting’s STIRR. On top of all this, Viacom acquired Pluto TV. What’s causing this mini-land rush on AVOD?”
Read the rest of the post at the knect365 website here.
Attend the MIE conference, January 29-31 in Los Angeles to hear industry thought leaders on this topic and many others. Details about the conference can be found here.
David Tice is the principal of TiceVision LLC, a media research consultancy.
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