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TV / Media Research and Insights

S•M•A•R•T Publications

SMART publications in chronological order:

CONTAM_Principles of Nationwide Audience Measurement_SRI_Aug 1990

SMART_Learning from SMART_Metzger_Dec 1994

SMART_Big Changes Ahead in Ratings_Metzger_Jan 1995

SMART_Research and Parenting_Metzger-Soffer_Mar 1995

SMART_Children’s Lifestyles Study_Sept 1995

SMART_TV Audience Measurement 1995_Metzger_Nov 1995

SMART_Perils of Shopping Response Rates_Metzger_Mar 1996

SMART_B&C article_Apr 1996

SMART_A Set of Ones Own – Childrens Sets_Sherman_Jun 1996

SMART_New Funding Press Release_Nov 1996

SMART_Growing up SMART_Metzger_Nov 1996

SMART_About SMART_Jan 1997

SMART_Ethno Study of SMART HHs_Carey_Mar 1997

SMART_Beyond Ratings_Clancey_Nov 1997

SMART_Changing Use of TV 1991-1997_Mar 1998

SMART_Final Overview_Feb 1999

SMART_Lessons Learned_Metzger_Jan 2000

 

 

 

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